“Your beliefs become your thoughts, your thoughts become your words,
your words become your actions, your actions become your habits,
your habits become your values, your values become your destiny.”

There are four values that form the foundation on which IJA was built. They are the cornerstones that not only hold us up, but give us something to aspire to. They are not just words to us, but guideposts that inform our actions each and every day.


People who grow up in rustbelt cities know a little something about grit. IJA is a Detroit-and-Cleveland-based company—grit is part of our DNA. When challenges come our way, we’re not afraid to roll up our sleeves and get our hands dirty. In fact, we revel in it. We’re scrappy, and we love a good fight, but we’re still humble enough to be grateful for our success. We firmly believe that if we show up every day with grit, tenacity, and determination, our clients will ultimately benefit.


There are families that gather together around the dinner table, sit stiffly in hardback chairs, and make painful small talk until they can retreat to their own rooms. That’s not us. We’re the family those other families are giving sideways looks to because we’re way too loud and having way too much fun. Every IJA team member is a part of that family. We all have parts to play, and we play them well, but it’s when those parts mesh together like perfectly engineered gears that training, strategy, execution, and even serendipity coalesce into magic. We’re experts at combining our talents to make sure our clients get the win they deserve.

Next Level

What does next level mean to you? The dictionary definition is, “uncommonly good or impressive.” At IJA, next level means much more than that—uncommonly good or impressive is just our baseline. We don’t stop until a project is the very best it can be, and that’s when we take it up a notch. If that means solving problems the client doesn’t know they have, so be it. If that means questioning the status quo, bring it on. Our client’s success is our success, plain and simple.


For our IJA team, integrity means that we don’t win unless our clients win, and we secure that win with responsibility and honesty, with a clarity of purpose and forthright communication. It means we treat their money like it’s our own. It also means that should we make a mistake, we will own it, rectify it, and get back to the business of helping our clients succeed. To always work with integrity is a pledge we take seriously, and one we are happy to make.

Grit, family, next level, integrity. Our four values aren’t just text on a piece of paper or a computer screen. We embody them each day in every single thing we do. Let us show you. Contact us today to learn more about what makes us different.